Two founders.
One stubborn idea.
That the person driving should keep what the ride earns. Everything else at GO follows from that.
Paritosh Kumar Roy
Paritosh has spent more than 11 years in analytics, data governance, business intelligence and operations. He started at Paytm in operations and analytics, watching up close how a digital platform scales across India. He then worked as a senior data analyst at Simpplr, and as Digital Operations Manager in Adidas's global IT & Digital operations team in Gurugram.
In 2026 he left the corporate track to build GO full-time. He leads strategy, product, partnerships and fundraising.
Neha Kumari
Neha runs GO's day-to-day operations. If a captain's documents are stuck, a city needs more vehicles or a rider has a problem mid-trip, it lands with her team.
She looks after captain onboarding and verification, city operations and support, and she's leading the groundwork for the Chandigarh tricity launch.
Why I started GO.
I've spent most of my career looking at numbers that describe how platforms work. One number never sat right with me: the share of a driver's fare that never reaches the driver.
A driver in Gurugram owns the car or pays for it every month. He pays for fuel, for maintenance and for the challan when he gets one. And at the end of the day, an app takes 20 to 30 percent of what he earned. Not for owning anything. For connecting him to a rider.
So we built GO the other way round. A small flat fee per ride, nothing after the 10th ride of the day, no percentage ever. Riders get a locked fare and a capped surge, because a driver who keeps his fare doesn't need to cancel on you.
We're early. We started in Patna, we work out of Sector 39, and we're growing one captain at a time. If you drive, ride or want to build this with us, I'd like to hear from you.
“A driver who keeps his fare doesn't need to cancel on you.”